Sixteen Years in Thirty Seconds
Based in Chicago, I'm a B2B marketing professional who's been a client-side marketing manager and an agency strategist; a consultant and a creative director; a direct marketing leader and an Internet marketing expert.A jack of all trades? More like a master of every trade I think can help my clients generate leads and strong ROI through end-to-end marketing excellence.
Made to Measure?
Done right, both direct response and Internet marketing strategy start with laying out business goals and drafting a measurement plan to prove they're met.Everything is focused on driving Web leads and conversions or making the phone ring: I plan, I create, I measure and I optimize. Lather, rinse, repeat.
My Areas of Expertise
- B2B interactive marketing strategy (Web sites, content strategy, SEM, online media, social media, email marketing)
- B2B direct marketing strategy (postal mail, telemarketing, radio, list research and strategy, offer strategy)
- B2B marketing planning (positioning, message development, research, surveys, focus groups)
- B2B creative services (creative direction, copywriting, content development, marketing materials)
- B2B campaign management (campaign forecasts, direct response list rental, email deployments, call center management, online media buying/planning, SEM campaigns, tracking and reporting).
