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Harris Bank - Commercial Mid-Market
How do you convey a USP of exceptional service when you are promoting a service business? Show, don't tell.
We created a lead gen campaign for Harris bankers that took their trademark inquisitive, value-added conversations and translated just a bit of them into a self-guided checklist for CFOs. This tool really warmed up the leads - our TM follow-up campaign to the DM converted them into meetings at an 11% clip.
